Advertising and marketing spending targeting multicultural audiences in the U.S. will expand 6.3% in 2020, exceeding recent levels of growth, according to the latest … Read the whole story
The potential behind the new company lies in maximizing the strength between Group Nine's creative and publishing capabilities under its Brandshop division with Horizon's … Read the whole story
The last contract was awarded to WPP's Y&R (now part of VMLY&R) back in 2015. The new contract is scheduled to take effect in … Read the whole story
The new report from Magna and IPG Media Lab seems to favor Disney+ over Netflix in the streaming wars. But the results of other … Read the whole story
Company data suggests Google has invested "tens of billions of dollars" in its mapping platform, which is supported by thousands of engineers and map … Read the whole story
It was surprising to hear the name Roseanne uttered during a recent episode of ABC's "Roseanne" spinoff, "The Conners." Read the whole story
Fox has promoted Michael Falco to executive vice president, revenue management and strategy, David Borstein to senior vice president, digital and social sales and … Read the whole story
Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large … Read the whole story
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance will make available opt-out tools created specifically for California's new privacy law. Read the whole story
Instagram remains the most effective media platform in terms of generating responses to brand content, according to the latest edition of social media tracker … Read the whole story
The side-by-side content and ad unit seem to create a tighter bond between the brand, consumer desire and intent. The new vertical format, introduced … Read the whole story
Nielsen is selling its music data unit Nielsen Music to Valence Media, which owns Billboard-The Hollywood Reporter Media Group. Read the whole story