Heller has joined AI-powered ad optimization firm Persado as president, and says he is also in the early stages of forming an advisory board … Read the whole story

In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign … Read the whole story

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising … Read the whole story

While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they … Read the whole story

After studying an assortment of larger DTC businesses, GroupM estimates the market experienced 22% growth in 2019, which was down from 32% growth in … Read the whole story

Ascential PLC, a B2B media holding company best known for operating the Cannes Festival of Creativity/Media Lions, has taken a minority stake in Hudson … Read the whole story

Harvey Weinstein's conviction for sex crimes is a victory for his victims and the reporters who overcame the adversity that comes with investigating the … Read the whole story

Popular Science has a new design and revamped layout to insert a younger and edgier feel that gives readers an experience distinct to the … Read the whole story

The proposed Hawaii bill would require companies to obtain consumers' explicit consent before selling their geolocation information and internet browser information. Read the whole story