Josh Chasin, the Chief Research Officer of Comscore since 2007, has joined VideoAmp as Chief Measurability Officer, a title and a role he says … Read the whole story
The group had earlier secured alternative dates and had said it would make a decision no later than April 15. Read the whole story
Fox says it will finance the Tubi purchase primarily from a sale of its stake in set-top-box/smart TV app Roku. Read the whole story
Dish's Sling TV, which saw its first quarter of declining subscriptions in Q4 2019, is hoping to attract some prospects for its paid packages … Read the whole story
Gale Metzger was one of the most brilliant people ever to work at Nielsen. Former head of NBC research Nick Schiavone, and a well-known … Read the whole story
The website created by Verily Life Sciences, Google's sister company, requires visitors to sign into an existing Google account or create a new one … Read the whole story
Some of the largest media companies and digital platforms are using their channels to support consistent health messaging across donated TV, radio, social media, … Read the whole story
Let's begin by unpacking the psychology of a pandemic. Then we'll add the social media lens. Read the whole story
Sporting events can take on a different form and still engage fans online. Game releases and even old games will see a surge in … Read the whole story
There are strong expectations that all types of TV viewing -- in all dayparts -- will rise. Broadcast TV networks witnessed some higher results … Read the whole story
This move also comes as key indicators, such as the stock market, continue to sink. Read the whole story
The company is helping publishers and brands avoid situations that strip much-needed revenue from trusted news sources through an over-reliance on keyword blocking during … Read the whole story
Up to 15% of daily web traffic is to content explicitly mentioning coronavirus. Stories around social distancing, "flattening the curve" of the virus' spread … Read the whole story
It is a rare and highly unusual circumstance for virtually all news media to be focused on one story simultaneously for an extended period. Read the whole story
Despite unfortunate consequences ,"the changes in behaviors that will follow could create new opportunities for marketers to engage with all relevant stakeholders." Read the whole story