A couple of months into the U.S. COVID-19 pandemic, consumers, advertisers and media outlets are adjusting to new norms, and as far as the … Read the whole story
The agency found a shift away from carefree chatter to a more somber mix of gratitude, love, and confusion, as well as some levity, … Read the whole story
The company acquired a majority stake in Merkle in 2016 with an option to buy the remaining interest next year. That timetable was accelerated … Read the whole story
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. Read the whole story
The most conspicuous difference in the TV landscape today during the current pandemic is the lack of live sports. Read the whole story
The capability, which allows direct-sold and programmatic inventory to compete within the same marketplace, is already being used by NBCUniversal in its One Platform, … Read the whole story
The credit bureau's data on individual consumers will be combined with Tubi's tracking of content consumption behavior via device IDs to let give Tubi … Read the whole story
The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live … Read the whole story
The NBA demonstrated decisive leadership after a player tested positive for COVID-19, putting the need to protect its players, teams, officials and fans ahead … Read the whole story
Partners The Trade Desk, Cadreon and EMX are responsible for setting up the "pipes" of the PMP, while IPG's Acxiom and media partners, including … Read the whole story
While some advertisers have panicked during the COVID-19 crisis, most advertisers are modifying and shifting their spend. Read the whole story
The initiative guarantees that a specific number of readers will take action as a result of seeing a brand campaign in Meredith magazines. Read the whole story
On Monday, Trump leveled his most pointed rebukes yet at the White House press corps. Read the whole story