Google parent Alphabet surprised investors with stronger-than-expected Q4 2019 results, especially from ad revenues, and from YouTube within that. YouTube's ad revenues soared 33% … Read the whole story
"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a statement affirming plans for a virtual version of its annual NewFronts events … Read the whole story
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud drove Alphabet's Q1 revenue to $41.16 billion, up 13% vs. the year-ago quarter, … Read the whole story
Expanded capabilities apply to all platforms, including fraud-vulnerable CTV. Read the whole story
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due … Read the whole story
The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less … Read the whole story
Other than "Parasite," how many of us have ever really paid attention to movies or TV shows from South Korea? Read the whole story
Consider State Farm's ad, via ESPN, about the 1988 Chicago Bulls season. Read the whole story