by Joe Mandese
Ad spending during this year's upfront network TV marketplace will decline 33% from last year's, if one occurs at all. Those are the findings … Read the whole story
by Wayne Friedman
"Unlike English-language networks, our prime-time schedule for the next year is set with first-run episodes every hour of prime time," said Steve Mandala, Univision … Read the whole story
by Wayne Friedman
Connected TV now has a leading 37% share of digital video ad impressions as of Q1 2020, from a 47% to 51% share range … Read the whole story
by Larissa Faw
While CEOs are hesitant to reveal specific strategies since every office will be evaluated differently, there are a few commonalities shared across many shops. Read the whole story
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by Richard Whitman, Columnist
Two firms have joined together in a pro bono effort to help some of those who have been laid off get their names out … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Intelligence will ultimately prevail over ignorance --- but we need that happening in a public forum, not a private research lab somewhere in Silicon … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The problem with this new TNT drama is that it is easy to forget that the whole thing is supposed to be on a … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"The myth by some in the government that people are just rushing to burst out of their homes to get back to a full … Read the whole story
by Fern Siegel
The streamed version of the hit musical, part of the art of "live capture," seems especially apt to launch on the eve of Independence … Read the whole story