Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the Q1 2020. Total … Read the whole story
Fox says the "Heroes" race was the most-watched non-Daytona 500 race in three years. It aired with no fans in the stands, posting 6.32 … Read the whole story
Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear … Read the whole story
Long experience has taught us that shows with the word "celebrity" in their titles are among the worst creations in the entire TV canon. Read the whole story
"Professor Wolfie," an agency diarist and a comedian offer some comic relief from the oppression of lockdown and remote working. Read the whole story
The company is exploring ways to improve the work-from-home experience. Details to follow. The firm has also extended its general WFH policy until June … Read the whole story
Broadcast and cable U.S. TV networks have aired 32% more promos -- with 533,779 airings -- during the April 18- May 17 period. Read the whole story
YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company's upfront offering. … Read the whole story
The offering, called "Now|New|Next Segments" monetizes the magazine publisher's first-party data from its U.S. and international audiences. Read the whole story
Advertisers plan to cut their print budgets by an average of 37% during the first half of the year, given the health crisis, according … Read the whole story