Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- … Read the whole story
According to a new Forrester report, part of its "Wave" series, Interpublic's UM, Omnicom's OMD, Publicis Groupe's Starcom and Dentsu Aegis Network's Carat are … Read the whole story
The move toward featured products in search results will enable the online platform to compete for ad dollars from brands advertising on sites such … Read the whole story
IPG Mediabrands' UM unit has been named the media agency of record for E&J Gallo Winery, the world's largest family-owned winery and distiller. The … Read the whole story
The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted … Read the whole story
The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions … Read the whole story
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the … Read the whole story
The hub aims to take "Killing Eve" fans into the show's world, via content and virtual experiences set in various story locations - Paris, … Read the whole story
The latest problem involves Trump tweeting baseless theories that MSNBC "Morning Joe" host Joe Scarborough murdered a woman in 2001. Read the whole story
The cast includes Steve Carell, Lisa Kudrow, Diedrich Bader, Patrick Warburton, Jane Lynch and even Fred Willard. Read the whole story
Quigley-Simpson is adding three new senior-level positions. Scott Marsden, previously with Parachute Home, joins as executive vice president/media and analytics to unite the firm’s … Read the whole story
Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it -- the number of … Read the whole story