January 25, 2023
Wednesday, June 24, 2020
Apple's upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. Read the whole story
WW, which bills itself as an international wellness company spanning nutrition, activity, mindset, hydration and sleep, spent about $73 million on measured media in … Read the whole story
The longtime incumbent was OMD, which has serviced the account since 2008. The scope also includes Showtime and CBS Access. For Horizon, the win … Read the whole story
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID … Read the whole story
One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams … Read the whole story
COMMENTARYVideos of both ABC's Kimmel and NBC's Fallon impersonating African-Americans in comedic sketches have surfaced recently. Read the whole story
- COMMENTARY
I spent an unhealthy amount of time watching TV when I was young. It couldn't help partially form the person I am today. Read the whole story
The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today. GroupM now forecasts the … Read the whole story
The Federal Trade Commission should step up efforts to discourage phony online endorsements, Consumer Reports urges. Read the whole story
COMMENTARYSeveral business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations … Read the whole story
COMMENTARYAll are invited to sample the premiere episode of "I'll Be Gone in the Dark" on HBO. However, I pass. Read the whole story
- COMMENTARY
The group says the Google News aggregation app competes with apps that newspapers develop to reach mobile readers directly. Read the whole story
- COMMENTARY
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & … Read the whole story
- COMMENTARY
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face … Read the whole story
