The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of … Read the whole story
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV … Read the whole story
TV's role as America's national pandemic pastime was apparently short-lived. Read the whole story
On Tuesday, team owners and players agreed to a shortened, regular-season 60-game TV season beginning July 23 or 24 and running through Sept. 27, … Read the whole story
Zuckerberg and COO Sheryl Sandberg tried to reassure executives from major advertisers and agency holding companies in a meeting this week, and the company's … Read the whole story
The Platform Accountability and Consumer Transparency Act, introduced Wednesday by Sens. Brian Schatz and John Thune, would also require platforms to remove illegal content … Read the whole story
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. … Read the whole story
The 'Vice World News' brand will produce hundreds of hours of international TV, digital and audio news programming for global audiences. Read the whole story
The biggest U.S. ecommerce retailer is going to live, linear TV. Yep. Back to the future -- or maybe just the present. Read the whole story
Arthur Sadoun and Maurice Levy star in a new video stylized like a caper film in which they embark on a mission to the … Read the whole story
Rep. Devin Nunes' can't proceed with a lawsuit against Twitter over allegedly libelous tweets by the anonymous creator of the parody accounts "Devin Nunes' … Read the whole story
The pandemic "has put an even stronger spotlight on the importance of speed and agility for advertisers," says Hanna Gryncwajg. Read the whole story