January 25, 2023
Monday, June 29, 2020
Starbucks -- with an estimated $94.9 million on Facebook in the U.S. alone in 2019 -- and Diageo ($22.9 million) -- are, like Coca-Cola, … Read the whole story
COMMENTARYRishad Tobaccowala once famously described the ad industry as cockroaches. He meant it as a compliment, but today I'd like to compare it to … Read the whole story
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, … Read the whole story
- COMMENTARY
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. Read the whole story
Most notably, the social giant will soon begin labeling posts from influential figures that violate its standard content policies. Read the whole story
"Consumers, businesses, and the public health would benefit from a reasonable forbearance of enforcement during this pandemic," the Association of National Advertisers says in … Read the whole story
COMMENTARYQuestion for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising? Read the whole story
- COMMENTARY
In 2014, after business slippage, Ryanair CEO Michael O'Leary said it was "going to stop publicly pissing off people," which led to a turnaround. Read the whole story
MDC Partners said today that its board of directors has formed a special committee of independent directors to review a proposal made by Stagwell … Read the whole story
