The Masters of Marketing Conference usually draws a Who's Who of top marketing and agency executives. The virtual version is set for Oct. 21-23. Read the whole story
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ … Read the whole story
The web browser extension to be launched Wednesday allows digital media buyers to track changes to campaigns running through self-serve ad platforms such as … Read the whole story
Ramping up to its launch today, NBCUniversal's streaming service Peacock has placed virtually all national TV marketing on its owned networks over the last … Read the whole story
Some of the gripes and observations made here will seem familiar to those who have read these TV blogs over the last few days. Read the whole story
Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to … Read the whole story
My hope now comes from my kids. Maybe my hope that technology will ultimately make us better people wasn't wrong, it just had to … Read the whole story
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. Read the whole story
The latest hire is Lauren Fritts who has been elevated to Chief Communications Officer, one of the roles held by Levy during his interim … Read the whole story
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others … Read the whole story