Streaming's share was just 19% in Q4 2019. Though seeing some erosion from Disney+ and other competitors, Netflix still commands a 34% share. Read the whole story
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association … Read the whole story
The 'Daily News' will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office. Read the whole story
Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a … Read the whole story
Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control … Read the whole story
Some people get canceled for the things they say or do, while others do not. Read the whole story
WPP has signed up with InVision, an end-to-end design and development platform that enables agencies and clients to collaborate virtually to develop digital content, … Read the whole story
The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by … Read the whole story
Danielle Meah will lead TAG's "threat exchange" initiative, which aims to allow members to share real-time information about malware and other security threats affecting … Read the whole story
One of the more miserable side effects of the loss of local newspapers is the rush to fill the void with partisan websites that … Read the whole story