This highly competitive pitch kicked off during the height of COVID-19 with holding companies Dentsu Aegis Network, Omnicom, and WPP all participating in the … Read the whole story
From Aug. 7-Aug. 20, $10.5 million was spent on national TV networks for theatrical movies with some 2,219 total airings, yielding 762 million impressions, … Read the whole story
When last we checked in with Dan Hodges, it was last September and he had just launched the latest version of his latest venture … Read the whole story
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer … Read the whole story
This week, the GOP faces the challenge of how to make their candidate appealing and likable. Read the whole story
For this year's entire four-day event, MSNBC was the top network, with a Nielsen-measured 4.8 million viewers. Read the whole story
Starting August 24, NBC Sports on Peacock will offer live and on-demand sports event coverage and talk shows. Read the whole story
Chris Scardino, the former executive vice president and group publisher of American Media, replaces Pecker. Read the whole story
Agility is the key, and that's something you want to explore with your prospective agencies. Read the whole story
Designed to more efficiently develop tools, apps and systems the platform is working with three launch partners now with plans to add a broader … Read the whole story
An ESOMAR webinar featured some of the best pollsters currently examining the U.S. in the weird and wacky world of Trump and his regime, … Read the whole story
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies … Read the whole story