January 25, 2023
Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% decline among categories 11-plus. Read the whole story
The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion. Incumbents include Publicis Groupe and WPP agencies as well as Horizon … Read the whole story
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. Read the whole story
COMMENTARYIf you had told me in advance what the latest installment of the TikTok saga would be, I wouldn't have believed you. Read the whole story
- COMMENTARY
The problem continues to grow, as the ways in which fraudulent or invalid traffic is generated become more sophisticated. Read the whole story
The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven … Read the whole story
COMMENTARYThis week is not like any other first week in the history of fall TV seasons in one important aspect -- namely, the near-complete … Read the whole story
COMMENTARYInterest in "blogging" is surging at both agencies and brands. A brand's blog is owned content, giving writers full control over the narratives they … Read the whole story
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. Read the whole story
WPP’s GroupM has promoted César Recalde to CEO Latin America. Recalde, who will serve on GroupM’s Global Leadership Team, also remains MediaCom CEO for … Read the whole story
HBO won the most Emmys -- 30 to Netflix's 21 -- answering those who doubted that the cable network that pioneered theatrical-quality fare could … Read the whole story
The first ad developed by the two groups condemns Graham's hypocrisy for backing Trump's effort to add a new conservative justice to the U.S. … Read the whole story
