While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many … Read the whole story

The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the … Read the whole story

"I believe Congress should update the law to make sure it's working as intended," Zuckerberg will tell lawmakers on the Senate Commerce Committee Wednesday. Read the whole story

Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a … Read the whole story

Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation … Read the whole story

In her new role she'll oversee the group's product and engineering group. She will also focus on fueling growth by leading Kinesso's collaborations across … Read the whole story

Most U.S. ad agencies are happy with the number of advertising services they offer, but a slight majority feel there is room to add … Read the whole story

Relaunched TVision seeks to take on existing vMVPD options with lower-priced package options. Read the whole story

"YouTube's massive de-platforming, which occurred just three weeks before the 2020 Presidential election, worked to the severe detriment of both conservative content creators and … Read the whole story

The debut film features the I-Pace on a visit to L'Auberge Del Mar, a luxury resort off the coast of Southern California. Read the whole story

The FCC voted 3-2 Tuesday to affirm its 2017 repeal of regulations that prohibited internet service providers from blocking or throttling traffic. Read the whole story

Amazon Prime Video's "Borat Subsequent Moviefilm" has now bested "Mulan" as the top theatrical movie shifted to premium streaming distribution. For its opening weekend, … Read the whole story

The streamer continues to bolster its original programming offerings in the face of the multiplying number of options for consumers -- although it is … Read the whole story

The most significant aspect of this week's season premiere of "Superstore" is the departure of series star America Ferrera Read the whole story