A majority of Americans believe brands have an important role to play in politics -- including endorsing presidential and/or local candidates in the election … Read the whole story

As we near the final days of a blistering election cycle, brand marketer interest in "social media" is piquing, suggesting that while mired in … Read the whole story

The decision came after a six-month review. WBA reported net advertising expenses of $585 million in 2019 according to its annual report. That was … Read the whole story

Apple has a 25% share of the mobile OS market, but controls 65% of app revenues -- interesting stats as federal regulators look at … Read the whole story

It's more than a month before the major agency holding company forecasters issue their 2020 year-end updates, but eMarketer today released revised projections for … Read the whole story

The producers and writers of a handful of prime-time shows set in past decades are exempt from raising the subject of COVID in their … Read the whole story

Republican lawmakers at a Senate hearing Wednesday criticized tech company CEOs for supposedly suppressing conservative speech, while Senate Democrats denounced the hearing as a … Read the whole story

There are signs that Apple is stepping up development of its own search engine, in case regulatory pressures stop Google from paying it billions … Read the whole story

Smart TV set manufacturer Vizio is merging Inscape, its data operations, with Vizio Ads, its smart TV ad selling division. Read the whole story

Efforts involve Election Day "war rooms," and custom client strategies, coordination with state government agencies and get-out-the-vote messaging. Read the whole story

As with other holding companies reporting results for the quarter the pandemic continues to take a toll on financial results. The revenue decline was … Read the whole story