The creative serves as a modern-day fable, introducing a stuffed elephant and stuffed donkey who fight over who will help a stuffed cat. Read the whole story
The main incumbent, UM, has been invited to participate. The company recorded advertising expenses of $513 million last year, according to its latest annual … Read the whole story
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better … Read the whole story
"B Positive" is CBS's sole new comedy for the COVID-delayed fall season. It is a new sitcom from prolific producer Chuck Lorre. Read the whole story
As far as data visualizations go, MediaCom China just published one of the most fun -- and playful -- ones we've seen in a … Read the whole story
Total political ad spending -- TV, radio, and digital -- is now at a massive $8.15 billion, with the Democratic candidates and party commanding … Read the whole story
Siding with TikTok content creators, a federal judge has prohibited the government from enforcing an executive order that would have effectively shut down the … Read the whole story
WeChat gives Chinese authorities "a powerful avenue to collect vast amounts of sensitive personal data that can then be used to the detriment of … Read the whole story
Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will have a "moderate to significant impact" on their digital advertising plans, while 69% … Read the whole story
As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and … Read the whole story