For Dentsu, the structure represents a consolidation of all of Heineken's media planning and buying services effective Jan. 1. Read the whole story
In addition to being featured on several YouTube channels, fake "live" results showed up at the top of YouTube searches. Meanwhile, Facebook expediently "clarified" … Read the whole story
"This is a fraud on the American public. This is an embarrassment to our country." Read the whole story
Preliminary pricing for a 30-second ad unit in prime time on CNN is at $231,000 -- sharply higher vs. $92,687 in 2016, according to … Read the whole story
Kieley Taylor has been elevated to Global Head of Partnerships, which is primarily focused on the "design and implementation of our partnership strategy with … Read the whole story
The campaign is an extension of the "Save The Night" effort to help bars, bartenders, artists and musicians make it through the COVID-19 crisis. Read the whole story
The NBA has appointed Mediahub, part of IPG, as its new media agency. Spark Foundry, part of Publicis Media, did not defend the account. … Read the whole story
A new documentary suggests that a nearby "mystery ship" may have been able to rescue hundreds of the mega-ship's doomed passengers and crew. Read the whole story
The President's interview on Fox News Election Day morning marks his 100th on the network, marking a symbolic milestone for an industrial complex that … Read the whole story
The latest national television campaign for Kadenwood LLC's Level Select CBD products will run on linear and digital properties of Discovery Communications. Read the whole story
Quibi was painfully out of touch with its digitally native audience. Read the whole story
TV looked significantly different in October from both a programming and advertising standpoint, according to iSpot.tv. Read the whole story
At Baidu, Dr. Ya-Qin Zhang played a pivotal role in moving the company to new arenas like cloud computing, autonomous driving, quantum computing, and … Read the whole story
After the presidential election, TV news networks have a new challenge: maintaining high levels of viewership. Read the whole story