IPG Mediabrands this morning announced the launch of the Mediabrands Content Studio, and named Brendan Gaul Chief Content Officer in charge of it. Gaul, … Read the whole story
If you'd like to nominate an agency and/or individual, please send your suggestions to joe@mediapost.com by the end of today. Read the whole story
Under the deal, VidMob's Agile Creative Studio will be synced up with dentsu's Attention Ads Lab, which focuses on identifying the degree to which … Read the whole story
PayPal payment options will be used in ecommerce offerings, starting with holiday gift guides, across NBCU linear, digital, social, branded and editorial content, in … Read the whole story
The TV ad upfront market for the 2020-2021 TV season has taken a tumble -- so far -- down 15%. Read the whole story
Financially troubled media measurement company Comscore says it is in advanced talks with an "anchor investor" to help it reduce debt. Comscore's long-term debt … Read the whole story
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, … Read the whole story
Several automaker are planning online reveals of vehicles originally planned for LA next week. Read the whole story
In addition to double-digit organic revenue growth, the company disclosed winning two big accounts -- BMW and T-Mobile -- that will both generate $20 … Read the whole story
What can one say about Alex Trebek that has not already been said by so many, and with such great and sincere affection? Read the whole story