MediaPost has selected GroupM's Mindshare as its Media Agency of the Year for 2020. It marks the second consecutive year Mindshare has taken top … Read the whole story
The company spends about $75 million annually on ads promoting its lineup of consumer goods, according to agency tracker COMvergence. Read the whole story
LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but says it will provide refunds and offer more transparency … Read the whole story
"Bull" returns at a fever pitch for its fifth season with an episode that confronts COVID-19 in a way no other series has yet … Read the whole story
The big loser of the 2020 election was political polling -- and by extension -- survey-based consumer research. While caveats abound, it largely failed, … Read the whole story
Newsmax, a pay TV news network and digital platform, is being linked to investment and acquisition talks with Hicks Equity Partners, according to a … Read the whole story
While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically … Read the whole story
By augmenting our abilities, 'amplified intelligence' enables increased operational efficiencies and more effective decision-making, offering businesses a competitive advantage. Read the whole story
Google has made it difficult for companies to serve up in searches without buying ad space on Google, The Turkish Competition Authority said Friday … Read the whole story
The campaign features real people from across the gender diversity spectrum, both in front of and behind the camera. Read the whole story
More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be … Read the whole story
Called AMSI, Advertising Metadata Standards Initiative, if achieved this would provide an Ad specifications database building block to the industry for analysis of cross-media … Read the whole story
What if consumer research suffers from the same issues that caused the polls to be so wrong, again? Read the whole story
Hyundai has run ads on the platform previously, but this is a first-of-its-kind campaign partnership, Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story