Dawn is a two-year-old portfolio network that supports independent agencies with data science, measurement and media expertise. It is run by former MDC Partners … Read the whole story
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
If the membership of the Association of National Advertisers is representative, the U.S. ad industry has made little progress on ethnic diversity over the … Read the whole story
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup … Read the whole story
A federal judge has granted preliminary approval to Facebook's settlement of a class-action lawsuit over a security lapse that enabled hackers to steal 30 … Read the whole story
Mistakes can reveal attempts at online fraud, counterfeit goods and other types of cyber crime. Read the whole story
Apple's planned changes for IDFA (identifier for advertisers) in its next iOS version has potentially grave consequences for the mobile advertising industry, according to … Read the whole story
Twitter may hope to woo new users, as well as further boost tweet volumes, by allaying fears about the public, permanent nature of standard … Read the whole story
Facebook's and Twitter's CEOs both said at a Senate hearing Tuesday that they support reforming Section 230 of the Communications Decency Act -- the … Read the whole story
Now you don't have to, thanks to a comprehensive new study from Influencity that does a deep dive into the Instagram influencer community in … Read the whole story