by Joe Mandese
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists … Read the whole story
by Larissa Faw
The snack conglomerate is awarding the Groupe production duties across Europe. Read the whole story
by Steve McClellan
Wavemaker, MediaCom and Mindshare are the top finishers in COMvergence's new business rundown for the first three quarters, giving GroupM a lock on the … Read the whole story
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by Richard Whitman, Columnist
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at … Read the whole story
by Wayne Friedman
In the two-week period since Nov. 10, TVision has had 28 TV commercial airings with $3.35 million in total national TV spend, according to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
You know that cable television is in trouble when at least two widely distributed basic cable channels are each relying basically on one show … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The reason for the special award was Cuomo's calming daily video presentations, which included realistic expectations of what damage COVID-19 was doing. Read the whole story
by Larissa Faw
It's one of the largest public education campaigns in history to encourage vaccinations, says Council. Also, two mental health-focused initiatives are being launched. Read the whole story
by Wendy Davis
Starting next year, Comcast subscribers in 14 additional states and the District of Columbia who consume more than 1.2 TB of data per month … Read the whole story
by Wayne Friedman
"Queen's Gambit" has amassed 551 million viewing minutes for its three days of release, putting it in 10th place among Nielsen's weekly top-ten streaming … Read the whole story
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by Wayne Friedman
A recent survey found 31% of respondents said they subscribed to the top three OTT services -- Netflix, Amazon Prime Video, and Hulu, as … Read the whole story