Billings for the assignment are estimated at $300 million annually. The award followed a formal review that the global coffee and tea distributor began … Read the whole story
The October lead-in to the election should have been a period of intense audience interest for major conservative news sites, yet many of the … Read the whole story
COMMENTARYSince the premiere of "The Queen's Gambit" on Netflix on October 23, interest in chess has soared. Read the whole story
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding … Read the whole story
COMMENTARYAmong the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested … Read the whole story
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find Sony PlayStation 5 gaming console. Read the whole story
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Running over the Thanksgiving holiday weekend, it's a clever piece of copywriting that I'd bet is going to win an award or two. Read the whole story
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The vaccine might deliver a newly liberated audience, but that is the extent of its impact for brands. Read the whole story
COMMENTARYNew drama series capable of generating critical heat or viewer buzz for basic cable have virtually disappeared. Read the whole story
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The rise in CTV audiences and advertising, and D2C initiatives, has also driven a surge in experimentation with QR codes to drive viewers to … Read the whole story
