As part of an effort to standardize measurement definition of the burgeoning "influencer marketing" marketplace, the Association of National Advertisers has formed an Influencer … Read the whole story
The future of movie marketing has changed fundamentally, requiring more "flexibility" and hedging, but the ultimate window is the one with the end-user, AT&T … Read the whole story
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims … Read the whole story
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senators in a letter that calls for Google to strengthen enforcement of its … Read the whole story
The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new … Read the whole story
COMMENTARYOf all of the new shows announced last May, "The Equalizer" starring Queen Latifah immediately generated the most excitement. Read the whole story
The funny thing about doomsday clocks is that eventually they will be right. But remarkably, after 75 years of adjusting humanity's doomsday time line, … Read the whole story
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The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law. Read the whole story
The company confirmed today that its international operations, which includes agencies Carat and mcgarrybowen, would cut its workforce by 12.5% as part of an … Read the whole story
MullenLowe U.S. has tapped Chris Denson for the role of senior vice president/director of innovation. Denson will work closely with the agency’s strategy, creative, … Read the whole story
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Just days into the holiday season, Google announced on Twitter the rollout of an algorithm update -- the third one this year. Read the whole story
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These disruptions are a good opportunity for every publisher to assess the changing nature of the workplace. Read the whole story
