GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's global media AOR. The assignment, effective Feb. 1, includes media-buying and planning for … Read the whole story
Stagwell formerly proposed the merger in June and late last night the company said it expected the deal to be completed in the first … Read the whole story
If a modern day Dante were to write a "Marketing Inferno," a special circle should be reserved for Facebook. It should go to 11 … Read the whole story
Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders' spending … Read the whole story
The first network sitcom of the new year represents the second show to appear this season with a former star of "The Big Bang … Read the whole story
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyrics -- along with other publishers have brought a new antitrust lawsuit against … Read the whole story
Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. Read the whole story
Agree or disagree, that's essentially the bottom-line takeaway from most of these ad-tech suppliers, publishers, platforms and other industry players - who, admittedly, have … Read the whole story
The most outspoken character on "Last Man Standing" has always been Tim Allen's character, Mike Baxter, a marketing executive. Read the whole story
Known for her spunk, wit and can-do attitude, Ginny Bahr joined J. Walter Thompson's New York office in 195. (That's 69 years ago for … Read the whole story
The number of video-game players has grown five times over the last two decades to 2.7 billion -- and interest may take focus away … Read the whole story
The study, from Magna, IPG Media Lab and Snap, attributes the improvement to the burgeoning supply of better quality short-form content. Also, agencies and … Read the whole story
Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv. Read the whole story
Incoming CEO Wade Davis -- a former Roku board member --reportedly feels existing streamer Univision Now hasn't been sufficiently promoted, and wants to offer … Read the whole story