Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Read said "the unique nature of COVID has made digital much more powerful." Read the whole story
As part of its continuing effort to battle disinformation, Twitter Monday unveiled a new platform providing tools for users who want to help vet … Read the whole story
More than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run … Read the whole story
The pandemic-battered cinema business gets its second new measurement solution launch in a month. Read the whole story
Live coverage of Joe Biden's inauguration as President of the United States on Jan. 20 totaled 33.67 million viewers across the 17 TV networks … Read the whole story
CNN's own celebration of King served as a reminder that the network would never air a show today such as the one he hosted … Read the whole story
Proceeds will be used to expand Taboola's platform, which the company touts as a key money-making tool for publishers faced with growing competition from … Read the whole story
Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes. Read the whole story
Accelerated capabilities around data will help agencies drive their relationships with clients, execs said during a 4As session. Diversifying the talent pool is seen … Read the whole story
Twenty years ago, with very few exceptions, four broadcast networks were the only places you could find new original scripted series programming - and … Read the whole story
This project was a collaborative effort between The One Club management and the One Club Board, particularly members Jimmy Smith, Sherina Florence, and Keith … Read the whole story
"Can A Burrito Change The World?" will run during the second quarter of the Feb. 7 game on CBS. Read the whole story
At least for this "cycle," GOP lawmakers who voted against certifying the election of Biden/Harris won't get Google PAC funds. It remains to be … Read the whole story
In more than 50 million homes, Roku looks to effectively replace two key parts of the distribution TV ecosystem. Read the whole story