by Wayne Friedman
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 pieces of Super Bowl creative from 25 brands and 19.8 million online views … Read the whole story
by Joe Mandese
USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors. The leisure travel marketing account had no full-time … Read the whole story
by Joe Mandese
Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres chain to its roster of movie theater affiliates. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. Read the whole story
by Steve Ellwanger
A flat, two-dimensional McConaughey struggles with mundane tasks during an ad for Doritos 3D Crunch. Read the whole story
by Larissa Faw
CEO Arthur Sadoun said he appreciates the sacrifice team members made "when the world was falling apart" in order to "protect jobs." He appeared … Read the whole story

COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Clarke discusses biggest issues facing media measurement, including the pandemic. Read the whole story
by Joe Mandese
Amy Ginsberg has joined Havas Media Group as Chief Investment Officer from the same role at Canvas Worldwide. She replaces Jason Kanefsky, who becomes … Read the whole story
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by Wayne Friedman
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devices. Read the whole story
COMMENTARY
by
Nextdoor is becoming a forum for discussion about local issues and a potential force in local politics. Read the whole story
by Wayne Friedman
The intention of OAR -- Open Addressable Ready -- is to optimize unsold, under-performing ad inventory to targeted consumers. Univision will serve as a … Read the whole story
by Wayne Friedman
CNN had its most-watched month ever in prime time and total day viewing: Monday through Sunday prime-time viewing: 2.74 million viewers. Read the whole story
COMMENTARY
by Jeff Rosenblum
Super Bowl ads basically only serve the top of the funnel, leaving a void for information that moves the audience along the purchase journey. Read the whole story
by Joe Mandese
Amazon founder Jeff Bezos will step down as CEO and become executive chair in the third quarter, the company announced as part of today's … Read the whole story