MDC Partners has named Deirdre McGlashan Chief Media Officer, a new holding company level role. She joins from GroupM's MediaCom, where she was Global … Read the whole story
The firm posted an 11.1% organic revenue decline last year but company execs expect to post positive results for full-year 2021. Read the whole story
The Australian government has vowed not to be cowed by Facebook's action, which is in stark contrast to Google's recent agreements to pay publishers. … Read the whole story
Of all the ethnographic research about how people's media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the … Read the whole story
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as … Read the whole story
Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using "persistent identifiers as the connector to each conversion event." … Read the whole story
This show is structured, written and produced just like a sitcom that would be made for any commercial-supported network such as CBS. Read the whole story
Rush Limbaugh's greatest legacy was that he was an incubator, pioneering a platform that gave voice to racists and misogynists to follow -- all … Read the whole story
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story
Interest among brands is surging for "robotic process automation," as well as social media platform "Reddit." Read the whole story
To compete with digital platforms, NCM made a new long-term deal with Unique X's in-theater ad inventory system, Advertising Accord. Read the whole story
Even as ad agencies consider plans for returning to life as "normal," including business travel to clients and in-person industry events, most big advertisers … Read the whole story
Founded in 2001, the 60-person B2B specialist agency works with clients including Siemens, Adobe, Logitech, Smartsheet, Cognizant and ACI Worldwide. Read the whole story
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. Read the whole story
There's a preconceived notion that out-of-home (OOH) media, while proven as a brand-building channel, has little role to play at the business end of … Read the whole story
The company has struck deals with several agencies in Europe, Asia and North America as part of a global growth initiative. More deals are … Read the whole story