Commentary

MDC Partners Accelerates Expansion Outside U.S. With New Affiliate Program

MDC Partners has unveiled a new network of global partnerships designed to accelerate the holding company’s growth beyond the U.S.

The company has struck deals with multiple agencies in Europe, Asia and North America some of which the firm has identified while others remain under wraps.

MDC refers to its new international partners as affiliates and one of them is Brand New Galaxy, which has locations across Eastern Europe, the Middle East and North Africa. The group’s services include ecommerce, content and production and data/analytics.

Other new partners include performance marketing and content development group Beyond Media Global, which has offices in Asia, Australia and Europe as well New York and Los Angeles.

A third new affiliate is OKC.Media which offers creative, web design, ecommerce and other services. It has operations in Moscow and Vilnius, Lithuania.

“Through strategic partnerships and investments in markets that are poised for growth, we’re doubling down on world-class talent, enhancing our global footprint and investing in our client’s future,” said MDC Chairman and CEO Mark Penn.

The company said it is also working on affiliate deals in Latin America, India, China and other APAC markets.

 

advertisement

advertisement

Next story loading loading..