In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg allegedly "acknowledged in an internal email" that she was aware of problems with … Read the whole story
The Trade Desk said its revenues grew 48% in Q4 and 29% for full-year 2020, despite a slowdown in ad demand attributed to the … Read the whole story
The show is called "Assembly Required" and it is co-hosted by Tim Allen and Richard Karn, former co-stars of the old ABC DIY comedy … Read the whole story
News outlets likely have seen a drop in web traffic following the move, which was more extreme than the company's past efforts. Read the whole story
Chevy is the first automotive brand to partner with a TikTok artist, Chevrolet's Jennifer Hoffman tells "Marketing Daily." Read the whole story
Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform. Read the whole story
One title seems a corporate victim, the other part of a growing "bookazine" trend. Read the whole story
Who will be next to try to tame -- or own -- deliver-to-the-doorstep logistics, and combine it with online selling? Read the whole story
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. Read the whole story
Though media agencies have not been affected, the entertainment conglomerate has reduced worldwide creative agencies from 3,000 to a few dozen as part of … Read the whole story
The initiative asks participants to invest 20% of their programmatic advertising spend to direct or collective news buys. Read the whole story
80% of the top 500 and 94% of the top 100 Roku apps, as well as 62% of the top 500 and 85% of … Read the whole story
Roku's platform revenue, driven by Roku Channel advertising, leapt 81% in Q4 and 71% in full-year 2020. Read the whole story