GroupM vet Andrew Ruegger has been promoted to global president of GroupM Commerce. Ruegger, who had been managing partner and executive director of ecommerce, … Read the whole story
Ad prices on Facebook have surged 30% over their 2020 levels, reaching their pre-pandemic levels -- and are projected to soar throughout 2021, according … Read the whole story
MediaCom U.S. announced today that Jason Lim has been promoted to the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. … Read the whole story
The social media giant spends an estimated $700 million on measured media annually. GroupM's Mindshare is the primary incumbent. Read the whole story
It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemic, but the benefit appears … Read the whole story
Collective Nielsen-measured viewers for Fox News Channel, MSNBC and CNBC were up 3% in total day viewing to 4.04 million, largely due to heightened … Read the whole story
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. … Read the whole story
"The Moodys" returns this week for its second season, although it is reasonable to suspect that most people have forgotten it had a first … Read the whole story
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience? Read the whole story
The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every … Read the whole story
The musical's producers - who did not reveal how much Netflix is paying for the rights - are betting that its exposure through a … Read the whole story
For now, attendance is limited, and open to California residents only. Universal Studios lost more than $4 billion in revenue last year. Read the whole story
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and … Read the whole story
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. Read the whole story