Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said … Read the whole story
UM and Reprise teamed with TikTok and urban pop duo Domino Saints for an original song to help client CVS promote eligibility of COVID-19 … Read the whole story
The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods … Read the whole story
If only an editing wizard had come along to cut this two-hour "American Experience" about L. Frank Baum to one hour. Read the whole story
Prime's 200 million members have access to Prime Video, though Amazon still isn't revealing active user numbers for the streaming service. Amazon did report … Read the whole story
In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our … Read the whole story
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% … Read the whole story
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. Read the whole story
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amazon DSP as well as Sponsored Display … Read the whole story
The bonuses came in the form of restricted stock grants. Among the recipients: Chief Media Officer Dierdre McGlashan and investor relations head Michaela Pewarski. Read the whole story
Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of … Read the whole story
New technology, in pilot, allows sellers to offer more linear addressable video ad inventory, coupled with inventory on digital video platforms -- which should … Read the whole story
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 … Read the whole story