Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's … Read the whole story
Meghan Grant has joined Havas Media Group as Chief Strategy Officer. Grant, who will be based in New York and reports to Global CEO … Read the whole story
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, … Read the whole story
Amid a push to get buyers to shift large budget chunks to addressable and CTV/OTT, NBCU's ad sales division has created a new measurement … Read the whole story
The new mobile operating system, iOS 14.5, will require app developers to obtain iPhone and iPad users' permission before tracking them across apps. Read the whole story
While the pandemic is still causing volatile economic conditions, at least for now the company foresees full-year growth as well. Overall revenue for Q1 … Read the whole story
The new comedy "Rutherford Falls," premiering on Peacock on Thursday, is a small-town sitcom with parts borrowed from here and there. Read the whole story
COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack … Read the whole story
As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two … Read the whole story
Search marketing experts will say "The Daily Mail" needs help and the ranking drop in Google search results has little to do with not … Read the whole story
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create … Read the whole story
Yes, trust in advertising is in decline. But trust in brands -- at least, some brands -- has never been higher. Read the whole story
The marketing trade group said its new Planet Pledge and accompanying research highlight the fact that marketers lag corporate progress on sustainability efforts. The … Read the whole story
The WPP agency was awarded its first contract in 2015. Previously the Navy had a 15-year run with IPG's Lowe Campbell Ewald. Read the whole story
DoubleVerify will debut on the New York Stock Exchange today, trading under the stock ticker symbol "DV." Read the whole story
During Q1 earnings Q&A, Reed Hastings and other Netflix execs said the company has long tested various ways of limiting unauthorized account sharing, but … Read the whole story
A series of rapidly evolving fraud schemes identified and shut down since November 2019 were interrelated, reports DoubleVerify. The schemes spoofed millions of CTV … Read the whole story