OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate … Read the whole story
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for … Read the whole story
That option is now available in addition to the Nielsen national TV currency that ViacomCBS has exclusively used for many years. Read the whole story
If an Apple user blocks his or her identity and no one is around to track it, does it make a sound way of … Read the whole story
Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. Read the whole story
The king of all trophy-based entertainment awards shows, "The Oscars," took another massive hit this year -- down 60% in viewership. Read the whole story
Global streaming ad impressions rose 13%. Viewing time jumped 36%, with triple-digit international growth outpacing North America's +18%. Read the whole story
"If Congress does not act promptly, the FTC will be far less effective in its ability to protect consumers and execute its law enforcement … Read the whole story