The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are … Read the whole story
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly … Read the whole story
Google has now introduced a feature that lets Roku users access YouTube TV from within the YouTube app. Roku in turn charged that the … Read the whole story
Last week Massachusetts sued Publicis Health for contributing to the opioid epidemic with deceptive marketing practices on behalf of Purdue Pharma. Read the whole story
Asked whom they would prefer to share their personal data with in order to improve their consumer purchasing experience, a slight majority of Americans … Read the whole story
Thanks to Smart, "Hacks" is the best new comedy of the year so far -- smart, literate and hilarious. Read the whole story
Microsoft Advertising released data Monday intended to clear up misconceptions about keywords and topics, that will give advertisers insights into post-pandemic trends. Read the whole story
Tampa-based Roger West Creative & Code has named Tim Peyton director of digital strategy, making him responsible for all of the agency's paid and … Read the whole story
The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo … Read the whole story
The "Online Consumer Protection Act," introduced by Reps. Jan Schakowsky and Kathy Castor, would allow the FTC to prosecute social media platforms that don't … Read the whole story
The newly named Team One Boise office will be led by Managing Director, Christal Gammill, a veteran of the Publicis team who has been … Read the whole story