In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. … Read the whole story
Lawmakers are concerned that the in-pilot program, which offers prioritized recommendation algorithms in return for artists taking lower royalty rates, could trigger a financial … Read the whole story
A new Netflix food show raises the love of deep-fried foods to a whole new level, and reignites concerns about the way TV promotes … Read the whole story
Previously with Vayner's New York office, she replaces JuHee Kim, who left last month to pursue other opportunities. Read the whole story
Google will change its crypto ad policy in August. The company provides details in an update to its financial products and services webpage. Google … Read the whole story
Amazon intends to defend itself against claims that it violated an Illinois biometric privacy statute by arguing that the law is unconstitutional. Read the whole story
In another step blurring the line between the virtual and real worlds of media interface, visitors arriving at major office buildings -- particularly government … Read the whole story
This week's intent data reveals an interesting disconnect between brands and agencies when it comes to "customer segmentation." Read the whole story
New ad-supported versions of premium streamer ad-free subscription services will add around 20% to the U.S. streaming marketplace. Read the whole story
The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities. Read the whole story
For example, mess with rigidity: Breaking the artificial rigidity of media space can help dramatize an idea more powerfully. Read the whole story
Due to the pandemic, there is a surfeit of major theatrical franchise movies backed up from a year ago. Read the whole story
"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. Read the whole story
The DSP paused its exploration of a sale last year amid the pandemic-driven advertising cutbacks challenging ad-tech firms, but has now hired bankers and … Read the whole story