Directly influencing friends and family is still the No. 1 way most consumers respond to positive or negative brand experiences, a just-published survey by … Read the whole story

As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking … Read the whole story

Political action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., … Read the whole story

Concurrently MWG announced the launch of the agency's "Truth Engine," a proprietary tool that provides access across the network to the insights identified by … Read the whole story

ABC's new "Celebrity Dating Game" is the kind of TV-show idea you think of when you're drunk. Read the whole story

Tensions between Comcast and Disney over Disney's international streaming strategy have led to Comcast suspending its funding of Hulu, the streaming service co-owned by … Read the whole story

The Noid, a 1980s nemesis of Domino's Pizza resurrected in 2020, is dabbling in blockchain, continuing his plan to block pizza from being delivered. Read the whole story

Jeep is the first brand to make use of Volta's weather-based technology in its creative. Read the whole story

The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series … Read the whole story