Directly influencing friends and family is still the No. 1 way most consumers respond to positive or negative brand experiences, a just-published survey by … Read the whole story
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking … Read the whole story
Political action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., … Read the whole story
Concurrently MWG announced the launch of the agency's "Truth Engine," a proprietary tool that provides access across the network to the insights identified by … Read the whole story
ABC's new "Celebrity Dating Game" is the kind of TV-show idea you think of when you're drunk. Read the whole story
I analyzed data for the game Smite and found it would rank as the 11th largest TV network in the U.S for males 18-34. Read the whole story
Tensions between Comcast and Disney over Disney's international streaming strategy have led to Comcast suspending its funding of Hulu, the streaming service co-owned by … Read the whole story
The Noid, a 1980s nemesis of Domino's Pizza resurrected in 2020, is dabbling in blockchain, continuing his plan to block pizza from being delivered. Read the whole story
Jeep is the first brand to make use of Volta's weather-based technology in its creative. Read the whole story
A new bill introduced in the Senate Thursday would prevent Google, Facebook, Twitter and other large tech platforms from removing any lawful speech posted … Read the whole story
The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series … Read the whole story