YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 … Read the whole story
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will … Read the whole story
The experience "allows us to educate potential customers on how functional, fun and within reach our new EV is," says VW's Kimberley Gardiner. Read the whole story
The agency was sold back to its management team, led by CEO John Kramer. Read the whole story
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have released new global and U.S. ad growth updates, reflecting marked improvements for 2021 vs. … Read the whole story
Most of the insurance TV commercials are attractive spots, but afterwards, I often cannot remember the company name or the selling message. Read the whole story
The Market Research Council (MRC) Thursday will induct two journeyed marketing and media research leaders -- J. Walker Smith and Norman Hecht -- during … Read the whole story
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a … Read the whole story
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace … Read the whole story
The ACLU, Mozilla and other groups say the FCC "remains below full capacity, which is incompatible with the goal of delivering open, affordable and … Read the whole story
The new Warner Bros. Discovery name doesn't work s well as Netflix and Disney, whose "household" brand names define both corporation and platform. Read the whole story
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use … Read the whole story
With a week to go until shareholders are set to vote on the controversial merger plan, Stagwell has submitted revised offer terms in hopes … Read the whole story