Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV … Read the whole story
The U.K. offices of Publicis Media's Spark Foundry have been named the media-planning and buying agency in the U.K. for Fox's sweets, a century-old … Read the whole story
Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app. The ads, … Read the whole story
After a dormant year, the travel industry predicts domestic travel to bounce back in the third quarter to pre-pandemic levels. For marketers , digital-out … Read the whole story
m/SIX, a joint venture of GroupM and The&Partnership, has named Nadalie Dias Chief Strategy Officer for North America. Dias, who reports to m/SIX Americas … Read the whole story
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, … Read the whole story
The campaign features Sam Wilson appearing for the first time as Captain America since the conclusion of "The Falcon and The Winter Soldier." Read the whole story
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. Read the whole story
Canadian-based advocacy group White Ribbon hopes to raise awareness of the disturbing trend via campaign developed with Bensimon Byrne. Read the whole story