CTV ad spending in the U.S. is projected to hit nearly $21 billion this year, and will grow at an annual rate of about … Read the whole story
COMMENTARY"Online video platform" was up again this week among both marketers and agencies, as the pandemic amplified video consumption habits for the foreseeable future. Read the whole story
COMMENTARYAfter spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. Read the whole story
The award capped a big week for FCB that included capturing Healthcare Network of the Year for FCB Health Network and Healthcare Agency of … Read the whole story
COMMENTARYConan O'Brien said good-bye to late-night TV last Thursday and hardly anybody noticed. Read the whole story
COMMENTARYThis week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. Read the whole story
A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is … Read the whole story
"The debut this weekend has really ignited the domestic box office and set it on a tremendous path for the rest of the year," … Read the whole story
As of July, the streamer will begin billing the first wave of consumers who were offered a free year of Apple TV+ with the … Read the whole story
The study notes while nearly all TV consumers (95%) watch at least one ad-supported source, a majority (79%) also watch at least one ad-free … Read the whole story
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The company built a state-of-the-art infrastructure and visualization tool showing actionable data and filters that give marketers the insights to help them understand the … Read the whole story
- COMMENTARY
I have felt very sorry for Olympic athletes during the pandemic, as many sports attract a mass audience only every four years. Read the whole story
Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in February 2020. As of this summer, … Read the whole story
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ANA has been proactive on this issue from many angles - our CMO Growth Council, Alliance for Inclusive and Multicultural Marketing (AIMM), and our … Read the whole story
- COMMENTARY
The system comes as more digital platforms develop ways for creators -- whether they're journalists, yoga instructors or video game experts -- to monetize … Read the whole story
Siding against Facebook, the Texas Supreme Court said Friday that the company must face a claim that it facilitated sex trafficking. Read the whole story
