The ad industry's global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding … Read the whole story
Mediaocean, one of the major media-buying processing system providers used by Madison Avenue, has agreed to acquire Flashtalking, an innovative independent digital ad server … Read the whole story
The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry. Read the whole story
Research from the company suggests unless linear TV marketers shift a massive 40% of linear TV budgets to AVOD services, they will suffer a … Read the whole story
If the sale is completed Dentsu would lease office space from the new owner in the building for its staff, only about 20% of … Read the whole story
Based on a real-life surgeon who earned a reputation for gross malpractice, the show features hard-to-watch operating scenes. Read the whole story
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's … Read the whole story
TikTok hopes to speed the removal of harmful content by applying automation where it is more efficient than humans. Meanwhile, Facebook and Twitter are … Read the whole story
A big part of that total was the soaring debut of Walt Disney's "Black Widow" -- at $80 million. Read the whole story
The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus … Read the whole story