The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third … Read the whole story
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. Read the whole story
Thanks to highly contested state and local races for the U.S. Senate, house and governor seats, the 2022 U.S. political advertising cycle will approach … Read the whole story
Ford's holistic approach includes understanding what ignites customers' passions. Read the whole story
At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media … Read the whole story
While the percentage of Fox News viewers unwilling to get vaccinated has declined, the percentage among those how have no primary news source has … Read the whole story
As a result of so many programs on so many platforms, and the fact that everybody doesn't have access to everything anymore, television viewing … Read the whole story
A new summer reality series on A&E serves as a reminder of how far the quality of air travel has declined in the years … Read the whole story
With both companies pushing to expand their respective streaming services outside the U.S. to compete with Netflix, Disney+, Comcast's Brian Roberts and ViacomCBS's Shari … Read the whole story
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed … Read the whole story
Suit alleges Cohen would never promote marijuana because he has never used it and "does not believe it is a healthy choice." Read the whole story
Fox Corp. will get into the game, launching Fox Weather later this year. Will it be straight reporting or politicized? Read the whole story
Newspapers are participating in the ad recovery, with spending that accelerated to a 60% jump in June from an 8% gain in May. Read the whole story
CNN+ says it will have original, live, on-demand and interactive programming as a "stand-alone" direct-to-consumer service, separate from CNN branded linear TV channels. Read the whole story