Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021. Read the whole story

The former Dentsu International Americas CEO succeeds Sambra Natarajan who will now focus on a role at Amobee parent company Singtel. Read the whole story

GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of … Read the whole story

Only 14% of ad execs believe the industry's standard for handling media payment risk -- so-called "sequential liability" -- is the way to handle … Read the whole story

The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total … Read the whole story

At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowest since the 1988 Seoul games opener -- although still the most-watched stand-alone … Read the whole story

NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. Read the whole story

Cesar Millan and Bob Costas, both top talents in their respective fields, return to TV with new shows this coming Friday. Read the whole story

Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew … Read the whole story

Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted … Read the whole story

Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability … Read the whole story

Global household penetration is forecast to hit 51% by 2026. Read the whole story