The new unit, which includes a bleeding-edge Havas Blockchain, was created to keep clients one step ahead of disruptive crises. Read the whole story
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, … Read the whole story
TikTok, which dominates short-form video, now plans to compete with long-form media. Five or 10-minute time limits will allow users to be more creative … Read the whole story
The show is adapted from the 1989 movie of the same name that starred Tom Hanks as a police detective with a big, unruly … Read the whole story
A truly independent service would surely allude to what we have now, a third-party service. Read the whole story
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will … Read the whole story
Google, Facebook and Amazon--- and to a lesser extent other Fortune 500 brands -- helped drive an estimated $1.34 billion to sites and apps … Read the whole story
"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says … Read the whole story
The 7-38-55 rule, developed decades ago by UCLA psychology professor Albert Mehrabian, attempts to quantify the importance of nonverbal communication. Read the whole story
Apple has settled an antitrust lawsuit claiming it abused its market power by charging an "overly expensive" 30% commission, and promised to revise its … Read the whole story