Researcher Ipsos says "recency bias" is a factor, but notes the significance of 9/11's endurance among consumers. Read the whole story

The single biggest piece of business goes to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments. Read the whole story

In his second letter to Nielsen's customers in as many weeks, CEO David Kenny seeks to quell fears about the credibility of the company's … Read the whole story

The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. Read the whole story

The VAB says it wants to create a "unified" approach to best practices and standards for national TV advertising. Read the whole story

MediaKits, a new creator-first data analytics company, has updated the decades-old media kit, or press kit, for influencers, musicians, and athletes. Read the whole story

In a wide-ranging interview, Leno talked about the new "You Bet Your Life," his late-night luck, and why electric vehicles are here to stay. Read the whole story

Hudson MX, the media-buying processing and software developer backed by Ascential PLC, has named Charlotte Martin, a former head of operations at rival MediaOcean, … Read the whole story

NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch … Read the whole story

Amid negotiations for a new NFL Sunday Ticket package, DirecTV will pay the league $2.1 billion in "net losses" for the completion of the … Read the whole story

Relinquishing the mobile rights fits with Verizon's strategy of focusing on networks instead of content. Read the whole story

Texas Governor Greg Abbott on Thursday signed a law that prohibits Twitter, Facebook, YouTube and other large platforms from suppressing posts based on the … Read the whole story