January 25, 2023
Tuesday, October 19, 2021
Initiative is a media agency first partnership with the National Minority Supplier Development Council. Read the whole story
The appointment comes after a formal review that kicked off in the second quarter. Deutsche Bank spent an estimated $20 million on measured media … Read the whole story
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. Read the whole story
Dubbed Arcadia -- emphasis on the "AR" -- the studio will have specific "clients of record," but will also take on additional "opportunistic projects." Read the whole story
The takeover, which runs today through Advertising Week this week, includes augmented-reality apps as well as limited-edition merch purchasable only through an AR store. Read the whole story
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. Read the whole story
COMMENTARYThe series premiere presents a series of circumstances that will bring four women back together to recapture their 1990s hip-hop glory. Read the whole story
COMMENTARYIntent data also show agencies reading up on "brand safety" to achieve business goals, protect ad spend and avoid the "bad bots." Read the whole story
The more you move, the more music you hear. That sums up Clif Bar & Company's mashup of movement, tech and music. Read the whole story
Federal judge dismissed allegations the company dupes consumers by claiming to sell online videos, but retaining right to revoke access to the material. Read the whole story
"When it comes to holding Big Tech monopolies accountable, time is of the essence," dozens of digital rights groups say in a letter to … Read the whole story
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by … Read the whole story
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the … Read the whole story
- COMMENTARY
In small towns and big cities, the battle over masking up and vaccine mandates are in many ways no different than the fight to … Read the whole story
Essence France, whose clients include Google, will be managed by Guillaume de La Flechere, who will remain CEO of Neo MediaWorld, a digital transformation … Read the whole story
Acceptance of technology has increased vs. 2019, but shoppers still have concerns, AMA-NY reports. Read the whole story
COMMENTARYThe New York auto show didn't cancel until Aug. 4, just 16 days before the public days -- and with even less notice time … Read the whole story
Company says the new loan will reduce its cost of capital by nearly 200 basis points. Read the whole story
