The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true … Read the whole story
Omnicom culture shop Sparks & Honey has identified a new agency trend -- an individual kind giving people the ability to control their own … Read the whole story
The rebrand is reportedly meant to tie the company and CEO Mark Zuckerberg to a focus on the "metaverse," and shift focus away from … Read the whole story
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet … Read the whole story
COMMENTARYThis coming Friday would have been the launch date for "The Activist," the new CBS activism-competition reality show. Read the whole story
The new hires include SVP-media, tech & data Kevin Freeman who joins from Dentsu. Read the whole story
TikTok's all-new Discover List: "Creators to watch, just for you," features 50 "TikTok stars" in five different categories: Read the whole story
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According to Nielsen InfluenceScope, 86% of brands find it hard to find influencers that are the right fit for their brands' personality and purpose. Read the whole story
COMMENTARYBrave will replace Google in the U.S., U.K. and Canada as the default search engine for its privacy-focused browser and will succeed DuckDuckGo in … Read the whole story
Affluent households are spending more time with electronic media than they did before the pandemic, a trend that has yet to reverse as the … Read the whole story
It's designed to help CMOs and others develop programs, products and campaigns related to global issues, such as racial and gender equity, sustainability, climate … Read the whole story
"Enough with the bogus robotexts that try to trick consumers to share sensitive information and click on malicious links," FCC Acting Chairwoman Jessica Rosenworcel … Read the whole story
The company is projecting full-year organic growth of 9% which in part is based on a conservative Q4 growth estimate of approximately 5% to … Read the whole story
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My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it. Read the whole story
Noting the favorable coverage of the late Secretary of State, Tump writes: "I hope that happens to me someday." Read the whole story
Siding with Google, a federal judge has dismissed a lawsuit by members of the right-wing conspiracy group QAnon who claimed the company violated the … Read the whole story
