The report from WARC is bound to stir new controversy and debate around a perennial Madison Avenue question: what's the appropriate relationship between time … Read the whole story
In this, the first in a series of dispatches socializing "The Bully Pulpit Project," Bob Garfield returns to where the problem was first identified: … Read the whole story
ArcSpan Media portends to do for sellers of digital advertising what agency trading desks did for the demand-side: leverage tech, data and knowledge to … Read the whole story
Collectors will need an Ethereum wallet, whether paying with Ethereum or U.S. dollars. Read the whole story
Ad viewability during the first half of the year mostly improved in the United States, in line with a broader global trend, according to … Read the whole story
As part of the update, Instagram says creators who partner with brands will receive additional visibility. Read the whole story
Facebook is being fined nearly 70 million dollars for knowingly breaching an order set by the U.K. competition regulator. Facebook was caught "consciously refusing … Read the whole story
With news outlets reporting that Facebook is thinking of rebranding itself -- presumably around the concept of the "metaverse" -- I'm offering my own … Read the whole story
A number of TV shows today brand themselves with the words "America" or "American" in their titles or slogans. But is this a good … Read the whole story
PayPal, benefiting from the boom in online shopping, now has Pinterest in its sights. The company reportedly on Wednesday is in discussions to acquire … Read the whole story
At NYC Media Lab Summit 2021, "the red-hot topic was certainly artificial intelligence," says Rosenbaum. AI "fuels innovation across many industry partners." Read the whole story
I've seen some of the greatest ideas end up on the cutting room floor because one person said "I don't like that one." Data … Read the whole story
As users are more informed than ever on privacy concerns, advertisers must provide consumers with assurance that their time and attention is valued. Read the whole story
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's … Read the whole story
About 2% of ads in Q1 and Q2 failed to adhere to IAB formatting standards that help prevent poor user experiences and optimize engagement. Read the whole story
Netflix series "Squid Game" apparently delivered $900 million in added value, according to the streamer. Read the whole story