The holding company has formed a dedicated unit, OpenX, to service the assignment as global marketing network partner. Read the whole story
Wavemaker, an agency well known for its use of data science, has rebranded its data science department as "MIS," placing its emphasis on "marketing … Read the whole story
If Greta Thunberg is right and climate summits are nothing more than "PR events," then maybe it's time marketing pros take some ownership for … Read the whole story
Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual … Read the whole story
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movie, but still posted a top-five theatrical opening weekend. Read the whole story
Once upon a time, a rag doll was a child's toy. Now it is the title of a grotesque serial-killer drama coming this week. Read the whole story
Authorities in Belgium are expected to say in a draft ruling that IAB Europe's "transparency and consent" framework violates the General Data Protection Regulation, … Read the whole story
The "Platform Competition and Opportunity Act," proposed by Senators Amy Klobuchar and Tom Cotton would make it harder for large tech platforms to purchase … Read the whole story
A now-defunct photo-sharing app has filed an antitrust lawsuit against Meta for copying their product and then obliterating them. Read the whole story
News hosts' ongoing attacks on mandatory vaccines aren't stopping conservative networks and their owners from requiring vaccines for employees and guests. Read the whole story
Head of creative Rego Marquiis discusses the retailer's use of storytelling -- and a doc series on the vaccine he calls the "highlight of … Read the whole story
To achieve that status, the agency met rigorous standards in five key areas, including governance, workers, community, environment, and customers. It enacted policies that … Read the whole story
It's more than just saying "We need to understand the other side." That approach can be part of the problem. Read the whole story